Gong alternatives for a sales team that runs on HubSpot
The options a HubSpot sales team has besides Gong, from the conversation intelligence in Sales Hub to call recorders with a HubSpot integration, and what each one writes into your CRM.
Closed-lost reasons: what the CRM says, and what the buyer actually did
Why loss reasons in the CRM mislead, how to check each one against the buyer's moves, and a closed-lost picklist template that records the buyer's side.
Glossary: reading the buyer's side of a deal
Plain definitions of buyer motion, buyer commitment, stalled and slipped deals, win-loss analysis, closed-lost reasons, re-anchoring and the terms around them.
How to know if a deal is stalling, before the forecast call
A deal stalls when the buyer stops moving while your side keeps working it. The signs to check, the five tests for a next step, and what to do about it.
Win-loss analysis: what your closed deals already say about your buyers
Read your won and lost deals to learn how your buyers buy. The ten-loss method, the questions to ask of every closed deal, and a worksheet to download.