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The buyer's side of every deal.

Nudge reads your won and lost deals to learn how your buyers buy, then watches your open deals for the same moves.

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Thirty minutes on your own deals. Nothing to send beforehand.

Nudge on a laptop, Ask Addy open on the deal command. Asked whether Verrell Analytics will really close on the 20th, Addy answers no: the evidence doesn't support a close tomorrow, and the deal is still in Scoping. The buyer has said no for now. The line lifted out reads: the buyer hasn't moved since. Since mid-August, the activity is all on the seller's side.

The CRM said budget freeze.

The CFO had declined the review in week 6.

The CRM recordWhat the buyer did
  1. Week 2The champion adds the CFO to the thread
  2. Week 4Pricing requested on two options
  3. Week 6The CFO declines the review. No new date offered.
  4. Week 8A polite reply: “swamped this month”
  5. CRMWeek 11Close date pushed to next quarter
  6. CRMWeek 14Closed lost: budget freeze
8 weeks

One deal is a story. Your closed deals are a pattern.

Nudge keeps the buyer moves your won deals share and your lost ones lack.

A pattern in your history shows what went together in deals you won. It doesn't prove that repeating it wins the next one.

Closed deals, week by week
  • Declined, no new date
  • A dated decision meeting
  • On wins and losses alike

Moves that show up on wins and losses alike fade out. They weigh nothing.

The same shape, in a deal that's still open.

Nudge flags it while there's time to act.

MarrowOpen deal · week 5

CRM says
Commit · closes 28 Nov
Buyer did
Declined two meetings. No new date.
Step the buyer owes
The CFO names the date.

An insight only counts if something changes.

Ask Nudge in Claude or Slack. A person approves anything that reaches a buyer.

Nudge, the launch film1:34

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Reads your deals where they already live. Nothing new to learn.

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The buyer's side of every deal.

See what your own deals have been telling you.

Book the 30-minute review

Thirty minutes on your own deals. Nothing to send beforehand.