I'm Going to London Tech Week 2026 (Come Find Me)
After three confessions in a row, my therapist suggested I write down a thing that's actually going well. Here it is: I'll be at London Tech Week 2026 this June. In person. Wearing real trousers and everything.
If you've read the rest of this blog, you know my natural register is "founder narrating his own footguns." So let me try the unfamiliar one. The genuine, no-bit, slightly-uncomfortable register.
Nudge is going to London Tech Week 2026. I'll be there in person — not behind a webcam, not on localhost refreshing a landing page I'll never launch (see: the rest of this blog). Actual London. Actual humans. The thing I spent four posts admitting I was avoiding.
Why I actually want to go
Because the entire thesis behind Nudge is that you learn the truth by paying attention to the other person, not to your own dashboard. It would be deeply on-brand — in the bad way — for me to build a product about reading buyers and then refuse to go stand in a room full of them.
The whole pitch is "stop staring at your own activity and watch the buyer." Hard to say that with a straight face from my kitchen.
So I'm going to take my own medicine. I want to talk to revenue leaders who are sick of activity theater — the call counts, the "touches," the dashboards that measure how busy your reps are instead of whether the deal is actually moving. If that complaint makes your eye twitch, you're exactly who I want to find.
Come say hi (genuinely)
I'm not pitching from a booth with a fishbowl of business cards. I'd much rather grab a coffee and have you tell me, candidly, where your pipeline lies to you. What slips after the demo and you never see it coming. Which forecast number you submit while quietly knowing it's fiction.
If you'll be at London Tech Week 2026 and any of that resonates, book a slot on the hotline below and mention LTW — I'll make sure we actually connect there. (Or just reply to anything I've posted. I read all of it, usually while avoiding a more important task.)
I'll happily walk you through what Nudge does, but honestly I'm more interested in what's broken for you. Bring the messy version. The polished version is for the homepage; the truth is for the coffee.
See you in London. I'll be the one who finally left the house.
— Ridha, attending in person, against all prior evidence